Make the most of your Conveyancing business

Harness the right conveyancing clients to grow your private client departments with more of the best clients for life.

Market research, focused strategy and pro-active plans to target and nurture your best prospects.

Carton & Co offers a bespoke research and workshop programme to give your practice the data, strategy, plans and tools needed to be more pro-active in finding, targeting, converting and nurturing the most promising clients and prospects in your area for residential conveyancing and other private client services. 

Allan Carton wrote the Law Society's first "blueprint" on marketing conveyancing services in 1997 and has been advising law firms, conveyancers and estate agents on how to make the most of opportunities from conveyancing ever since. 

Allan and Richard Hinton (of the Conveyancing Map & TwentyConvey) will help you identify and capitalise on your best opportunities, so you can confidently pursue new, higher profit/margin work while delivering exceptional service to your clients.  And you will become a more valuable source of good new business for other areas of your practice too!

This is a tailored service that enables conveyancers to quickly and reliably set out a sound plan to develop their residential conveyancing business; also engaging the conveyancing team in the initiative to make sure that plans are put into practice.   We use empirical data on transactions completed by your practice, your local competitors and estate agents to home in on opportunities, hotspots and gaps in the local market around each of your offices. 

What you get :

• Market Research  & Intelligence - your market, competitors, prospects.  This includes extensive intelligence on transactions completed in your local area, including a clear picture of who is doing what; mapped distribution, volume and value of conveyancing transactions handled in your catchment area by:

• Each conveyancing competitor.
  
• Each estate agent

• Two workshops on site at your offices with key members of your management, marketing and conveyancing teams. We work with you to:
  

• Explore the data and opportunities, and potential strategies
  
• Identify best prospects and where they live
  
• Define how to extend services with current clients
  
• Develop, agree and refine a strategy and outline action plan to capture these opportunities.
  
• Engage your key people in the discussion to build a shared view

• Resulting in  an agreed plan of action  focused on best prospects .  We deliver a concise report recording the conclusions, strategy and plan of action agreed during the workshop session and any other recommendations. This is to be shared and actively reviewed to engage the whole conveyancing team and to track progress; and to be adapted over time.

Key components :  

• ConveyancingMap and TwentyConvey Intelligence on transactions completed in your local area, including a clear picture of who is doing what.  This includes mapped distribution, volume and value of conveyancing transactions handled in your catchment area by each conveyancing competitor and estate agent.

• Expert Interpretation in Context. In advance of the first workshop, we produce a preliminary report providing expert interpretation of this information in the context of your business, identifying key opportunities and potential challenges.

• Brainstorming the findings, conclusions and options with our experts. In the first workshop, we open up the discussion to explore research and consider options. In the second - perhaps one week later - we help you close in on an agreed plan of action; agreeing best prospects, appropriate service options and methods of targeting new conveyancing (and other) business from them. 

• During this project, you will be able to engage your key people in the discussion to build a shared view. You can then share, actively review, continue to refine and develop the plan to engage the whole conveyancing team and to track progress; and adapt that plan over time.

• As an optional extra, we can "mystery shop" your practice and your competitors to add more intelligence to identify more opportunities to differentiate your practice, to make you stand out above competitors.

YOUR NEXT STEP:  Schedule a free 1-hour video or telephone call here with Allan Carton. 

Call 0161 929 8355 or email here.