Inpractice UK : Inpractice Notes: First steps with social media

Everywhere you look these days people are talking about "social media” but what’s all the fuss about and why should you bother?

Social media makes business networking much more effective and efficient using the web, which has succeeded in making geography and time irrelevant when developing new opportunities. Now you can network with anyone anywhere. You can reach more of the right (and wrong) people faster and you can get to know more relevant information about them than just meeting face-to-face; and you can make sure you meet the right people face-to-face, when you do.

This is as much about developing relationships with existing clients, referrers and business partners (to bring them closer to you) as it is about targeting new prospects. You can constantly drip feed information about you, your organisation, what you could be doing for them and what interests you to people you connect with.

Twitter, LinkedIn and Facebook also enable you to become proactive and interactive with your website and blog. People who "follow” or "connect to” or get involved in the same groups, or register to attend the same events as you can be prompted to check you out on their mobile or email any time you add new material by a "tweet” or a status update.

For more on our approach to social media, download these notes or contact Allan Carton at acarton@inpractice.co.uk or on +44 (0)161 929 8355.

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