If you are a lawyer or legal practice considering introducing client relationship management ("CRM") in your legal practice, here are some invaluable pointers to help you hit the ground running, to make your CRM initiative - and other marketing initiatives - a success. You want to take every opportunity to capitalise on each success, to keep the momentum and enthusiasm going.
Our consultants at Inpractice UK Limited have extensive experience of successful CRM, marketing and business development in legal practices. Here are the questions to 10 questions that senior managers seem to want answered (on CRM in particular) to help them tailor projects to introduce new client-focused initiatives successfully. Our answers are based on our experience over the years in helping lawyers and legal practices get it right, but it is never an easy path and there have been many frustrations along the way.
